I don't know anyone that doesn't like free stuff. Marketers are experts at this. They know that free stuff - cups, pens, fans, pins, earbuds, or whatever cheap trinket they're giving away will entice people to at least listen, participate, buy, etc.
Free screening of a cool and exciting movie plus food plus drinks plus sisters and niece = great time. Of all the freebies I've received lately, this is one of the best. My day is complete!
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